The Graveyard
Real enforcement actions against supplement marketers, what each one did, and the decision in this course that would have prevented it.
Every case in this module is a real enforcement action against a supplement company or marketer, taken from public FTC, Department of Justice, FDA and state attorney general records. Each traces back to a decision covered earlier in this course, and that decision usually looked minor when it was made.
This module helps you recognize the few patterns enforcement keeps returning to, see what they cost the companies involved, and audit your own business against them before anyone else does.
What this module covers
- 1Search Your Category and Ingredient
- 2Read Every Claim the Way a Regulator Would
- 3Match Each Claim to Its Evidence
- 4Audit Reviews and Endorsements
- 5Audit How You Bill
- 6Audit What's in the Bottle
6 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.