Retention Emails
Build the automated emails that carry a customer from delivery to reorder, and the ones that bring back someone who stopped.
Email carries what doesn't fit in a text: fuller instructions for taking the product, the test results for the customer's own batch, the review request, and the conversation with someone who has stopped buying. These are automated flows, each started by something the customer did or by a date, and for a consumable brand they're where most repeat revenue gets set up.
This module builds four flows that each know when to stop, timed from the supply end date instead of the order date, and coordinated with the texts from Habit Formation SMS so a customer on both channels hears from you a sensible number of times.
What this module covers
- 1Send a Post-Purchase Email After Delivery
- 2Ask Every Buyer for a Review
- 3Time Replenishment From the Supply End Date
- 4Ask Why Before Offering Anything
- 5Stop Emailing People Who Stopped Engaging
- 6Read Every Reply
- 7Hold Out a Group to Measure Against
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.