Unboxing & Inserts
Decide what goes in the box beside the bottle, and write an insert that gets the first dose taken and the second order placed.
The box is the one piece of marketing every customer is certain to see, and it arrives on the day they start taking the product. For a supplement, its job is narrower than most unboxing advice suggests: get the first dose taken correctly, give the daily habit something to attach to, and make the second order easy.
This module decides what goes in the box and what it costs per order, writes an insert that does those three jobs within the rules that apply to it, and prepares a separate version if you sell on Amazon.
What this module covers
- 1Price the Box Before You Design It
- 2Copy the Directions From the Label
- 3Set Expectations With Your Guarantee
- 4Give the Dose a Moment in the Day
- 5Make the Next Order One Step
- 6Review the Card Like a Label
- 7Print a Separate Card for Amazon
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.