Members only

Amazon Defense

Decide whether to sell there, protect the brand if you do, and understand what you cannot control either way.

Many people who hear about your product will search for it on Amazon before they reach your store, and they'll find your listing, someone else's, or nothing.

This module helps you decide whether to be there, gets the brand protections in place before you need them, and makes clear the one thing no amount of enrollment lets you control.

What this module covers

  1. 1Decide Whether You Want to Be There
  2. 2Check the Gates Before You Plan a Listing
  3. 3Enroll in Brand Registry Before You Have a Problem
  4. 4Control Who Has Units
  5. 5Know What a Report Can Actually Do
  6. 6Make the Product Page Match the Label
  7. 7Keep the Relationship on Your Side
7 steps with the reasoning behind eachIncludes a working tool that saves your numbers

The full module is in The Foundry

The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.