Ad Optimization
Raise budgets without resetting what you learned, and know when to cut, replace or hold.
Once an ad is working, every instinct says to put more money behind it right away.
This module covers what comes after a result: raising spend at a rate the platform tolerates, telling a tired ad from an exhausted market, and the one thing that should stop you scaling however good the numbers look.
What this module covers
- 1Raise Slowly, Then Stop Touching It
- 2Measure Each Increase on Its Own
- 3Tell a Tired Ad From a Tired Market
- 4Scale Sideways Before You Scale Up
- 5Cut on a Threshold You Set in Advance
- 6Check Stock Before You Check Performance
- 7Run the Same Review Every Week
7 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.