Media Buying
Structure the first campaigns so a result means something, and find out what your budget can actually test.
You have creative, a destination and a map of the funnel. Two questions remain: which platform gets your first dollar, and how to set up campaigns so their results mean something.
This module settles both, and shows honestly what a launch budget can and can't test before you spend it finding out.
What this module covers
- 1Check Each Platform Before You Plan
- 2Build One Campaign With One Ad Set
- 3Put Three to Six Creatives Inside It
- 4Work Out What the Budget Buys Before You Spend It
- 5Leave It Alone
- 6Judge on Order Count
- 7Keep the Reconciliation Weekly
7 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.