Bridge Pages
Decide whether you need a page between the ad and the product page, then build one that survives review.
A bridge page sits between the ad and the product page, and its job is to make an argument the product page has no room for. Agencies sell them to almost every supplement brand, and many of those brands would convert better without one.
This module helps you decide whether your traffic actually needs one, and builds a page that argues honestly without becoming the kind of ad regulators have pursued for decades.
What this module covers
- 1Write the Argument Before the Page
- 2Choose the Format
- 3Label It as an Advertisement, Above the Headline
- 4Never Borrow a Publication
- 5Use an Ordinary Customer Story
- 6Hold It to the Same Claim Standard as the Ad
- 7End at the Product Page
- 8Judge the Whole Funnel
8 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.