Influencer Seeding
Work with creators on terms that leave you holding usable advertising.
Creators get pitched to founders as a way to reach an audience. For a brand your size, the audience is the smaller part of what you're buying, and it's gone by tomorrow.
This module sets up creator deals that leave you with footage you can advertise with for months, and makes clear that whatever creators say about your product becomes your claim.
What this module covers
- 1Read Twenty of Their Posts Before You Look at the Follower Count
- 2Choose the Structure From What You Need
- 3Settle the Rights Before the Product Ships
- 4Put the Claim Rules in the Agreement, and Approve the Copy
- 5Give Them Time to Use It
- 6Check the Post on the Day It Goes Live
- 7Count the Creative Separately From the Sales
7 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.