Pre-Launch Emails
Open the store to an audience that already knows who you are.
The list you built earlier in this phase has been sitting quietly while your production run was made. Launch day is the first time most of those people hear from you properly, and the first real volume your sending domain has ever carried.
This module builds a sequence that reintroduces you before it sells anything, reaches inboxes instead of spam folders, and doesn't sell your entire first run in forty-eight hours.
What this module covers
- 1Clean the List Before You Send to It
- 2Send in Order of Engagement
- 3Reintroduce Before You Sell
- 4Set the Dates From the Pallet
- 5Say What's True About the Inventory
- 6Run Every Email Through the Word Bank
- 7Watch Complaints Through Launch Week
7 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.