Owned-Channel Flywheel
Build the email and SMS list that keeps earning when an ad account stops.
Every other channel in this phase rents attention from someone who can stop renting it to you. Email and SMS are the two you own, and they suit supplements better than most categories, because a bottle with a month of servings tells you roughly when each customer will run out.
This module builds the channel properly from the start: a sending setup that reaches the inbox, list-building that doesn't eat the margin you modeled in Phase 1, and the one piece of customer data that makes every later message worth sending.
What this module covers
- 1Send From a Subdomain
- 2Publish the Authentication Records
- 3Build the List Without Discounting Your Thinnest Tier
- 4Ask for the Email First and the Number Second
- 5Record the Date They Run Out
- 6Make Leaving Easy
- 7Measure It Against the Blended Number
7 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.