Funnel Stages
Name the stages of a funnel, and work out which one each thing you build is for.
The rest of this phase builds pieces of a funnel: ad creative, a bridge page, an email list, a review section. Each one serves a person at a different distance from buying, and a piece aimed at the wrong distance fails in a way that looks like bad execution.
This module gives you the three stages, the names the industry uses for them, and a way to see which stage each thing you've built actually serves.
What this module covers
- 1Label What You Already Own
- 2Match the Message to the Stage
- 3Read the Number That Belongs to the Stage
- 4Expect the Top to Need Refilling
- 5Fill the Thinnest Stage
5 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.