Tracking & Attribution
Set up measurement before the first ad dollar, and know which number to act on.
You're about to spend real money on traffic, and the number that tells you whether it worked is reported by the company selling you that traffic.
This module gets measurement running before your first campaign, so you can tell which spend paid off, and keeps the data you send to ad platforms clear of anything a regulator would treat as health information.
What this module covers
- 1Settle on a Naming Convention for Links
- 2Run Tracking Through Customer Events
- 3Turn On the Server Feed and Check It Deduplicates
- 4Fix One Attribution Window and Compare Against It
- 5Ask Every Buyer Where They Came From
- 6Build the Weekly Number
- 7Hold Off on Attribution Software
7 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.