Brand Authority
Assemble the proof that comes from somewhere other than your own marketing.
Everything on your product page so far is you describing your own product. Buyers discount that automatically, and they're right to, because every brand in the category says the same things about itself.
This module gathers proof that comes from somewhere else, and works out which of it is worth paying for at launch.
What this module covers
- 1Publish What You Already Have
- 2Work Out Which Certifications Earn Their Cost
- 3Put a Name on the Formula
- 4Handle Press Mentions Honestly
- 5Keep Borrowed Authority Out
- 6Place Each Proof Where the Doubt Is
- 7Put the Renewals in a Calendar
7 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.