Brand Narrative
Write the reason this company exists, in a form a stranger will believe and a regulator will not object to.
A shopper who's nearly convinced often does one last thing: they look for whoever is behind the bottle. With an unfamiliar brand selling something they'll swallow every day, that search matters more than it would almost anywhere else.
This module writes what they'll find. It also has to hold up to the same scrutiny as your advertising, because legally that's what it is.
What this module covers
- 1Write Down What Actually Happened
- 2Interview Yourself for Details
- 3Say Why You're the One Making It
- 4Run It Through the Word Bank
- 5Check the Endorsement Rules
- 6Write It at Three Lengths
- 7Show a Face and a Name
7 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.