Comparison Matrix
Show a shopper why yours costs more, on criteria they can verify without taking your word for it.
Someone looking at your product usually has another tab open with a cheaper bottle in it. They're trying to work out whether the difference is real, or whether they'd just be paying for better branding.
This module answers that on your page, using criteria the shopper can check for themselves. A comparison is advertising, so everything in it has to be true and provable before it goes live.
What this module covers
- 1Pull Your Criteria From the Competitor Tracker
- 2Decide Whether to Name Anyone
- 3Compare Cost Per Serving
- 4Include a Row You Lose
- 5Build the Evidence File as You Go
- 6Place It After the Argument
- 7Set a Date to Check It Again
7 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.