High-AOV Bundles
Structure your AOV to ensure profitability on the very first transaction using pricing math.
It often takes $25 to $40 in ad spend to acquire a customer, so a single bottle sold at $35 leaves you breaking even or losing money on the first order.
This module builds a price ladder that moves most buyers from one bottle to three or six, so you're profitable from the first transaction. What you're raising is average order value (AOV), the number that decides whether your advertising can pay for itself.
What this module covers
- 1Build Three Tiers, Then Aim at the Middle
- 2Name Tiers by Duration
- 3Make the Middle Tier the Easy Choice
3 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.