Building an Offer
Structure terms so value outweighs cost by engineering the elimination of risk.
The offer is everything you wrap around the product: the guarantee, the bonuses and the terms. It's often what decides whether a skeptical buyer takes the risk.
This module structures your offer so the value clearly outweighs the cost, shifting the customer from "I hope this works" to "I have nothing to lose by trying this." Pricing is covered in the next module.
What this module covers
- 1Design the Satisfaction Guarantee
- 2Add Digital Value Before You Discount
- 3Attach a Gift to the Larger Order
3 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.