Blue Ocean Niche
Define a specific persona and symptom to move from a price war to a specialist premium.
A generic product like vitamin C or whey protein puts you in the most crowded part of an already crowded industry, competing on price against brands with far bigger budgets.
In this module you narrow your focus until those generic competitors stop being relevant to your customer. An empty market is rare in an established industry, and you don't need one to do this.
What this module covers
- 1Start From the Result
- 2Find a Problem With Urgency
- 3Validate Demand
- 4Check the Language You're Allowed to Use
4 steps with the reasoning behind eachIncludes a working tool that saves your numbers
The full module is in The Foundry
The Foundry opens early January. Join the waitlist to hear first, and read the free lessons in the meantime.